Before buying more ads, know what each lead costs.
Most companies do not know what a new lead costs them today, or how many they drop every week. Without those two numbers, any ad budget is an expensive guess. We start by measuring them, and only then do you decide how much to invest.
What already comes in
How many leads arrive today, through which channel, how many close and what each one is worth. It is the starting number, and without it there is no proof of return.
What leaks out the bottom
If leads are going unanswered, that gets solved first. Sometimes it is a form, an opening hour or a page. Sometimes it is a front desk system.
With the cost in hand
You decide how much to put in and on which channel, with the cost per lead known instead of guessed.
Every month
What came in against what was spent, on the same sheet. What pays off grows, what does not gets cut.
An agency that does not ask you for these numbers before proposing a budget is selling you a guess.
Seven digital marketing crafts, one single team.
Pick one above, or drag the cards.
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01 · Attract
Paid media
Paid campaigns on Google, Meta, LinkedIn and TikTok, built for the goal of the business.
- Campaign structure by objective, with keyword and audience research
- Targeting, budget and bid management, reviewed every week
- Creative and copy testing: what pays off grows, what does not gets cut
- Measurement tied to conversions, calls and forms, not to clicks
- Monthly report with the cost per lead and what changes the following month
- The ad spend is paid by you directly to the platforms: we charge for management, never for media buying
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02 · Capture
Lead generation
Delivery of qualified leads, not clicks. The whole capture machine, built and running.
- A dedicated landing page, with the capture offer and form designed for the sector
- Capture traffic already included, with no separate campaigns to buy
- Qualification of every lead that comes in, against your business's criteria
- Immediate reply to whoever fills in the form, at any hour, and straight into the front desk
- A cap of qualified leads included, and a per-lead price above it
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03 · Exist
Social media management
The presence that gets built over time and gives credibility to whoever looks the company up.
- Instagram, Facebook, LinkedIn, TikTok, Threads and X, depending on where your buyers are
- Editorial calendar approved before the month begins
- Writing and posting in each network's own format, reels and stories included
- Community management: comments, messages and mentions, within the agreed time
- Monthly report on reach, growth and what worked
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04 · Build
Website building
The complete website, designed to convert and to be found. A working machine, not a business card.
- Page map and URLs decided before the first design
- Heading structure and copy written for search and for the reader
- Technical SEO from day one: structured data, speed and internal links
- Tested at every width, from the phone to the large monitor
- Analytics and cookie consent connected before it goes live
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05 · Land
Landing pages
One page, one goal, one measurement. For specific campaigns and offers.
- Written for whoever arrives from the ad, with the ad's promise kept on the page
- A short form, with only what is needed to qualify
- Measurement of everything that happens there, from the first scroll to the submit
- Headline, offer and button testing, with the decision made by numbers
- A direct link to the front desk, with no spreadsheets in between
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06 · Fix
SEO audit
What keeps your site from showing up on Google, written down in black and white and in order of priority.
- Full technical crawl: indexing, errors, speed and Core Web Vitals
- Titles, hierarchy and structured data, page by page
- Content analysis and the gaps against whoever is ahead of you
- Keyword map by page: what to fix and what is missing
- A list of fixes in order of what pays off most, with the reason for each
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07 · Get cited
Generative Engine Optimization
Showing up when someone asks ChatGPT or Gemini for a company like yours. It is GEO, and it is real search now.
- 25 to 50 real questions across five engines, and the same set for three competitors
- Opening the site to AI engines, Bing indexed and a complete Google profile
- Pages rewritten to be quotable: answer first, numbers and sources
- Work off the site, where 88% of the citations live: Reddit, Wikidata, lists and press
- A monthly report of presence and share of voice, per engine and per language
Each service is its own thing and is sold separately, or as a package with the others. They all run on a subscription with a term, and at the end of the term it renews or it does not. Content planning lives inside social media management, and writing and copy run through all of it. Image and video are creative direction and are handled separately. The scope, the term and the price of each service are settled in the proposal, after the assessment.
The tools of the craft.
The platforms where the campaigns run, the ones that measure, and the ones that produce. The accounts are always in the client's name.
The content is worked by us: the writing, each network's own format, the posting calendar and the creative direction of the campaigns. The original photos and videos of the business are supplied by the client, who produces them or hires someone to. From the moment they arrive, the treatment, the editing, the copy and the measurement are on our side.
Assessment, scope, execution, optimization.
Step 01Assessment
What comes in today, through where, and what each lead costs. With the data and with access to the accounts you already use, because without seeing what was done there is no knowing what is missing.
Step 02Scope and investment
Which service comes in, on which channels, with what budget and for what term. Written before it starts, so there are no surprises on the invoice.
Step 03Running
Campaigns live and measurement connected. The first report brings the real cost per lead next to the estimated one.
Step 04Continuous optimization
What pays off grows, what does not gets cut. It is monthly work, and that is why it runs on a subscription.
What people usually ask before going ahead.
These are about the marketing service. The ones about Sakuzo, the method and data protection are on the home page. If yours is on neither, you can ask it directly.
Do you do lead generation, or only manage campaigns?
We do both, and they are different services. In lead generation we deliver qualified leads: the page, the offer, the form, the paid traffic and the qualification of every person who comes in, against your business's criteria. In campaign management we run the spend and the measurement, and the leads reach you raw. Whoever hires lead generation already has the paid traffic included.
Do you build websites and landing pages from scratch?
Yes, and it is a service in its own right. A complete website, with the structure, the copy, the speed and the technical SEO built to be found and to convert. Or a landing page for one specific campaign, with one goal, a short form and measurement from the first scroll to the submit. It can also be hired with no campaigns at all.
Do I hire the services one by one or as a package?
Whichever you prefer: each service is its own thing and is sold individually, or as a package with the others. In the first meeting we line up what makes sense for your case, and what stays out gets written down. Every service runs on a subscription with a term, and at the end of the term it renews or it does not.
How long before results show?
It depends on the service and, above all, on the goal. Direct sales and lead generation campaigns give numbers in the first week and a real cost per lead in the first report. An SEO audit gives the list of fixes in days, but the effect on rankings takes months. Awareness and social presence get built over months, and are measured differently. In the assessment we tell you the realistic timeframe for your goal and your market, before there is a proposal.
What reports do I get, and how often?
It depends on the service you choose, and it is written in the proposal. For campaigns and lead generation it is monthly, with what was spent, what came in and the cost per lead. For social media management it is monthly, with reach, growth and what worked. For an audit or a website, the delivery is the document and the agreed follow-up. No vanity metrics, because clicks do not pay invoices.
Do you do social media management on its own, without ads?
We do, and it is not just presence. A well-run account sells: it takes the person from the post to the message, and from the message to the booking or the purchase. The editorial calendar, the content and the community management are written for that path. Ads come in when you need more volume than organic reach can give.
Do you do all the content, photography and video included?
The content gets better with us: the writing, each network's format, the calendar and the creative direction. On-site photography and video belong to the client, who shoots them or hires someone who does, and sends them over. From there the treatment, the copy and the measurement are ours.
Does the ad money pass through Sakuzo?
Never. The ad spend is paid directly to the platforms by the client, from the client's own account. Sakuzo charges for management, strategy and results, never for media buying, and that way you see to the cent where the money went.
Half an hour is enough to know what each lead costs you today.
No commitment. We bring the questions, you bring your business's numbers, and we both leave knowing where the investment is leaking.
Book a call